Usher Announced as Main Act for Apple Music Super Bowl Halftime Show in 2024
Usher is set to take center stage as the headline act for the 2024 Super Bowl Halftime Show, presented by Apple Music.
The eagerly anticipated game is scheduled for February 11, 2024, and this year, it’s happening at Allegiant Stadium in Las Vegas, marking the first time the Super Bowl graces the city.
The iconic singer, hailing from Atlanta, expressed his excitement about this milestone moment, saying, “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list.
I can’t wait to bring the world a show unlike anything else they’ve seen from me before.” He extended his gratitude to the fans and everyone who made this incredible opportunity possible, promising an unforgettable performance.
In sync with this momentous occasion, Usher also revealed that his ninth album, “Coming Home,” will make its debut on Super Bowl Sunday.
This marks his first full album release since 2016’s “Hard II Love,” which soared to No. 5 on the Billboard 200. In 2018, he collaborated with Zaytoven on the eight-track project, “A.” The upcoming album will feature his 2023 hit “Good Good,” featuring Summer Walker and 21 Savage.
Throughout his illustrious career, Usher has achieved 18 top 10 hits on the Hot 100, including nine No. 1s, with chart-toppers like “U Got It Bad,” “Yeah!” featuring Lil Jon and Ludacris, “My Boo” with Alicia Keys, and “OMG” featuring will.i.am.
Naturally, this raises anticipation about potential special guest appearances during his Super Bowl performance. Additionally, he boasts four No. 1 albums on the Billboard 200, solidifying his status as a musical icon.
Seth Dudowsky, the head of music for the NFL, expressed the organization’s enthusiasm for having Usher headline the Apple Music Super Bowl Halftime Show, highlighting his iconic status and cultural impact.
This year marks the fifth year of collaboration between the NFL and Roc Nation for the Halftime Show, with past performances by artists like Shakira, Jennifer Lopez, The Weeknd, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and Rihanna.
Jay-Z, co-founder of Roc Nation, commended Usher’s unique talent and journey, emphasizing his exceptional artistry and showmanship. He looks forward to witnessing the magic Usher will bring to this grand stage.
This year also marks the second year of Apple Music’s sponsorship of the halftime show, following a decade of Pepsi’s involvement. Rihanna’s 2023 performance, which included the surprise announcement of her pregnancy with A$AP Rocky, became the most-watched halftime show in history.
Apple’s vice president of Apple Music, Apple TV+, sports, and Beats, Oliver Schusser, expressed pride in presenting the Apple Music Super Bowl Halftime Show in Spatial Audio, promising exclusive content and an exceptional experience for fans worldwide.
The production will be overseen by DPS, with Roc Nation and Jesse Collins as executive producers and Hamish Hamilton as the director. It’s shaping up to be an extraordinary halftime show, with Usher poised to leave an indelible mark on this iconic event.